How To Make The Most Out Of A Facebook Marketing Campaign
A lot of internet marketers have trouble figuring out what they need to do to get customers from Facebook. Almost every business, public figure or website has a Facebook page, but how do you make it successful?
On this guest post, I will explain how to make a great looking and functional Facebook page with anything you want on it, and how to get tons of cheap or even free traffic to it.
Designing The Perfect Page
The first thing you need is a quality Facebook page that gets people to do whatever it is you want them to do. You can put anything on a custom tab by using apps like Contact Form, Static HTML: iFrame Tabs, etc.
It’s quite important to get the cover photo right, because if you upload a photo that’s too small, it will come out with a bad resolution, which makes you look bad.
I just find nice big, long photos on Google Images, and take screenshots of them. You can also get photos from stock photo sites like Morguefile.
I add the Static HTML: iFrame Tabs app, and then I choose one of the many options. For example, you can put a photo on the tab, a video with text under it, Pay Pal buttons, an email subscription form, or even a page from your site, which people can visit without leaving Facebook.
I generally get a small amount of random likes from a social swapping site, just so the custom URL becomes available, and so you have some social proof before starting a Facebook Ads campaign. Nobody wants to like a page that has no likes.
As I explain further down on this post, the title of your Facebook page is very important, because it can easily outrank your website, or you can rank it for a different phrase.
Many people just give their page the title of their brand, company name, or domain name, but if that phrase doesn’t have any exact match search volume on Google, then you’re missing out on all that free traffic, if you can rank it for the phrase.
Doing SEO For Your Page
It really is easier to rank a Facebook page on Google for any phrase than it is to rank a new website, with the same amount of back links.
The reason is simple, it’s a PR 9 site with huge authority. Google has figured out that people want to see social media pages on searches, it’s how they follow the activity and connect with celebrities, brands, bloggers, etc.
The first thing to do before you even start making the page is keyword research. Try to find a phrase relevant to your business that has an exact match search volume of 1,000 or more per month worldwide.
You can use the Google keyword planner for this, and you might also want to check the competition by using a plugin like SEO Quake or the SEO Book plugin for Firefox or Google Chrome to check the page rank of the first few results on a Google search for your keywords.
You can also check the domain authority, and it gives you a rough idea of the competition, although it’s not always easy to tell based on page rank how strong they are. So long as they don’t seem like huge, unbeatable sites, you have a good chance of ranking eventually if you’re consistent.
It’s a good idea to build internal links within Facebook, by making other pages that link to your main one, which you do by liking the page while using Facebook as the other one.
While you’re using Facebook as your main page, you can leave comments on related pages, or posts, or ask the owners of related pages to like yours with theirs.
As for back links, quality is more important than ever before, so guest posts on relevant sites like this one are a good place to start, or a few articles on HubPages, Yahoo Contributor Network and Squidoo are still good places to get back links.
Running A Facebook Ads Campaign
A lot of people complain that they can’t make a profit from a Facebook Ads campaign. It’s not easy if you don’t have a large profit margin on the products you sell on your site.
But, there are many things you need to consider when calculating how much of a return on investment you make, when using this strategy.
The likes and activity you get from the ads helps the SEO of your page, and if that helps you rank on Google for a popular phrase, and in a Facebook search, that’s ongoing free traffic, which may last for years, even after you end the ad campaign.
The more fans you have, the more people who can see your posts in their news feeds. It’s a bit like building an email list, and that’s something you can do at the same time, by setting up a squeeze page on a custom tab, or by just having a subscribe widget on your site.
You can get really cheap likes or clicks from certain countries, and it’s not bad to get fans from Luxembourg and Qatar, if they speak English, because those are rich countries per capita, and their money is good as well, if your product is a worldwide product.
Even if it’s not, you would probably benefit from getting some cheap likes for social proof and SEO. You can target people based on keywords they “like”, their age, sex, relationship status, and whether they graduated from College, or run a small business.
Sometimes you need to offer people something of value to like the page. For example, you can offer a discount coupon if they like and share the page with their friends. Set this up on a custom tab, and this will improve your cost per like, and get you more customers, because people like to save money.
There’s a whole lot more to Facebook Ads targeting, SEO, and engaging your fans, but I can’t explain it all on one page. Check out my site if you want to find out more, or get help with any of the things I’ve talked about here.
About The Author
Rowan Casey is a social media marketing manager with over five years experience. His main site is ProfessionalSocialPromotion.com which sells just about anything and everything to do with social media marketing and internet marketing generally.