Top 10 SEO Tips and Tricks
Top 10 SEO Tips and Tricks
“Don’t write for search engines, write for people.”
This is one of the best tips for Search Engine Optimization. While this may sound ridiculous, there
are plenty of reasons you need to follow this advice, especially if you are a beginner. Beginners fall
into the trap of wrong SEO practices. People think they can outsmart Google’s algorithms, but the
truth is, Goolge already has an update before they can even devise a solution to outsmart it, Google
already has an update for it.
As bloggers and website owners, the key to be popular in search engines is all about content.
High-quality content which will keep people from reading your post and sharing it across the web.
However, bear in mind that you also need to consider search engines, but only by a bit. Producing a
great content should be your top priority, not search engines.
Here are some SEO tips you’ll need to survive.
Determine your keywords
The first step is to analyze your keywords and determine your goals with it. This depends on
what you want to gain by your online presence and venture. When determining the best keyword,
look for the top 5 keyword of a specific page, optimize it, then analyze. If there are keywords not
performing well in search, repeat the process.
Check your competitor for keywords
Keyword competition is something most beginners ignore. When sorting keywords, you should also
consider checking keyword competition. What are your competitor’s top keyword? What do their
customers or visitors look for when they visit your competitor’s site?
Track your keywords
Tracking your keywords will help you get a clearer view of your strategy. It is important to keep
a clear information about your efforts to know what to do next, and what you can omit in your
Use Google Analytics
One way to track SEO performance is by using Google Analytics. Google Analytics is a free tool to
track keyword metrics, traffic sources, and other factors to determine a successful campaign.
On-Page SEO is vital for your page, make sure to follow these tips when optimizing for On-Page
Keep your title at around 70 characters. Your title tags are the ones that will be displayed when
people search for a certain keyword in search engines. Keep the keyword in mind, but don’t stuff
it with keywords. Remember that each page should have a different title and keyword that it is
Although its still debatable whether meta tag and description matter in search engines, it doesn’t
hurt your site if you have one. Your keyword must be there in the meta tag and description. Your
meta description must be 157 characters max – this will be the description that will be displayed
in search engine results. Keep the description readable and it should define what your page is all
As per guidelines provided by Google, the length of the content must be more than 300 words. 500
words is great, but if you can go up to 1,000 words, that would be wonderful. However, keep in
mind your readers. Think of it this way: How can you post a content that is appealing to read but
won’t bore them? Length is not always the answer to SEO but a usable and appealing content.
Plaigiarism is a big no no in SEO. Search engines can tell whether you have plagiarized a content,
and your site will be punished if you have. This is not only on copy-and-paste articles, as thinly
copied contents are also getting a hit. Also, don’t you dare use an article spinner as it not only ruins
the quality of your content, but will also be flagged for plagiarism.
It is always a good idea to name the image according to what it is for. Also, don’t forget to include
ALT tags in your images, so Google can understand what it is for. The ALT tag is an accessibility
feature which a big plus advantage to your site’s usability.
Keyword density won’t be an issue if you are writing quality content, but if this bothers you, here
are some tips:
1. Keyword density must be at about 2% to 4%.
2. It shouldn’t be repeated twice or thrice in every 100-word block.
Other than that, Google will count it as over-optimization. However, this formula isn’t accurate. Just
remember to focus on quality content, and you’ll be fine.
Use Social Media Effectively
Social Media is where a lot of people hang out, so this is a place where you need to focus your
SEO strategy on. Market your content in various social networks. Try titles and descriptions that
will engage readers to read and click on the content. Prioritize social media in Twitter, Facebook,
Stumble Upon, Google+, LinkedIn, Pinterest, and Reddit. Google is now giving importance to
social media to rank your website.
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